Market Strategy

March 1, 2016

How Your Business Can Gain Customer Loyalty

Running a business can be complicated, but keeping your customers satisfied can be even trickier. Creating incentives such as loyalty programs can work to your benefit […]
January 7, 2016

Ideal Content Length to Increase Engagement

With many of today’s readers more engaged in social media than with traditional media, crafting the right message to attract and keep those readers is important. […]
October 19, 2015
Using testimonials in business marketing

Tactical Testimonials to Build Your Brand

When marketing your business, one of the most effective strategies is word-of-mouth referrals. These can also translate into testimonials from customers who are pleased with your […]
August 14, 2015

Do You Truly Know Your Audience?

Market research is fundamental for brand growth because it provides the customer insights you will need to develop better marketing plans. However, most companies base their […]