Running a business can be complicated, but keeping your customers satisfied can be even trickier. Creating incentives such as loyalty programs can work to your benefit and help to achieve your bottom line. Customer loyalty programs are a strategic way to increase engagement, which can be converted into sales.
With many of today’s readers more engaged in social media than with traditional media, crafting the right message to attract and keep those readers is important. Leading with headlines and messages that pack a punch from the beginning will assist in getting the target audience you seek.
When marketing your business, one of the most effective strategies is word-of-mouth referrals. These can also translate into testimonials from customers who are pleased with your product or service and want to share their experience with others.
Market research is fundamental for brand growth because it provides the customer insights you will need to develop better marketing plans. However, most companies base their marketing strategy on assumptions. Never asking their customers opinion.
Knowing how to write persuasively for your audience is key in making sure your business properly portrays your services. Every customer should clearly see what you have to offer through your content, rather than just reading your copy for comprehension. Connect with your audience by addressing a benefit or problem from the very beginning to […]
As it relates to marketing, the term “low hanging fruit” is often used to describe your best channel for revenue with the least amount of work. Gaining new customers can be hard and expensive, especially in today’s market when it’s required to earn customer trust before they will purchase. Don’t fret, there is a solution.
Effective content marketing doesn’t have to reinvent the wheel. You probably already have good content somewhere: monthly newsletters, discussion posts on LinkedIn, annual reports, or even sales presentations. Don’t let it just sit there! How can you utilize your existing content more effectively to reach your target audience? Instead of spending resources and time to […]
As a business, staying on top of your social media is not a choice, it’s a necessity. Understanding the rules of engagement is crucial in ensuring your visibility and high levels of user engagement. Going forward into 2015, there are significant changes that will be instrumental in the way you conceptualize and create your campaigns.
The success of any business relies heavily on your brand image and identity. Every good brand has a personality of its own that tells a story that engages your audience. It’s good to think of a brand as a style which continuously evolves over time to match the current trends. At the core, your company […]