Market Strategy

March 1, 2016

How Your Business Can Gain Customer Loyalty

Running a business can be complicated, but keeping your customers satisfied can be even trickier. Creating incentives such as loyalty programs can work to your benefit […]
January 7, 2016

Ideal Content Length to Increase Engagement

With many of today’s readers more engaged in social media than with traditional media, crafting the right message to attract and keep those readers is important. […]
October 19, 2015
Using testimonials in business marketing

Tactical Testimonials to Build Your Brand

When marketing your business, one of the most effective strategies is word-of-mouth referrals. These can also translate into testimonials from customers who are pleased with your […]
August 14, 2015

Do You Truly Know Your Audience?

Market research is fundamental for brand growth because it provides the customer insights you will need to develop better marketing plans. However, most companies base their […]
August 12, 2015

How to Craft Your Sales Copy

Knowing how to write persuasively for your audience is key in making sure your business properly portrays your services. Every customer should clearly see what you […]
March 2, 2015

4 Steps to Creating a Brand Ambassador Program

As it relates to marketing, the term “low hanging fruit” is often used to describe your best channel for revenue with the least amount of work. […]
January 23, 2015

Content Marketing: Where To Start?

Effective content marketing doesn’t have to reinvent the wheel. You probably already have good content somewhere: monthly newsletters, discussion posts on LinkedIn, annual reports, or even […]
December 5, 2014

Big Changes on the Horizon for Social Media – Are You Prepared?

As a business, staying on top of your social media is not a choice, it’s a necessity. Understanding the rules of engagement is crucial in ensuring […]
November 3, 2014

Is Your Brand Evolving?

The success of any business relies heavily on your brand image and identity. Every good brand has a personality of its own that tells a story […]