Knowing how to write persuasively for your audience is key in making sure your business properly portrays your services. Every customer should clearly see what you have to offer through your content, rather than just reading your copy for comprehension. Connect with your audience by addressing a benefit or problem from the very beginning to fully capture their attention. Here are a few other tips that get results:
Sales copy is different from web copy. Sales copy directs a customer to do something, encourages engagement with your brand and is geared for acquiring conversions.
Web copy, on the other hand, is not read for in-depth knowledge, but is most often skimmed to learn general information about a subject. Good sales copy is clear, concise, and engaging to the reader.
Make sure your audience can easily process and understand your writing. Persuasive writing involves telling a story that can live vividly in the minds of readers. An outlined structure should be followed to make sure you create tension that builds to a persuasive climax.
The headline and Lede come first as part of the opening and setup. Proof and bullets are part of the body and exposition of the copy, and the call to action brings home the climax.
Every section beyond the headline should be presented as a subhead of the document:
Use short, broken sentences to keep things light and easy to read. This helps to break up monotony, offers more white space, and makes the content easier to read.
Utilize short paragraphs with only one specific idea. Bold headings and words within the paragraph to bring attention to important terms, features and benefits.
A good call to action makes the reader want to take… action! It is concise, persuasive, and stands out.
Even if the customer is not ready to make a purchase, they will want to explore for more information. Your call to action should include some type of benefit for engagement.
Apple uses their call to actions effectively by encouraging readers with a link in a distinctive color, and follows up the main call to action with additional ones at the bottom of the page with accompanying text.
We can help you gain more online leads through persuasive sales copy for your products and services. Contact us today to schedule your marketing consultation.