Get Your Marketing Focused on Voice Search
As technology changes, so does the way customers search online. Get familiar with how voice search has changed marketing for businesses.
Tactical Testimonials to Build Your Brand
When marketing your business, one of the most effective strategies is word-of-mouth referrals. These can also translate into testimonials from customers who are pleased with your product or service and want to share their experience with others.
Business and Social Media: Picking Your Platform
As a business, having and maintaining a social media presence is crucial to remaining visible to potential customers, keeping track of current trends and building your brand online. With so many different platforms available to choose from, knowing which one(s) would work best for your company’s needs can get overwhelming.
Dominate Competition by Building Brand Authority
Having an online presence is an important aspect of building a strong brand. Positioning yourself as a credible source through engaging and relevant content helps others view you as an expert while gaining results-driven opportunities to increase revenue. These experts are considered content authorities, because they have gotten enough traction where audiences seek their opinions […]
4 Steps to Creating a Brand Ambassador Program
As it relates to marketing, the term “low hanging fruit” is often used to describe your best channel for revenue with the least amount of work. Gaining new customers can be hard and expensive, especially in today’s market when it’s required to earn customer trust before they will purchase. Don’t fret, there is a solution.
The Power of Social Influencers
There is nothing like the power of social influence. Good social influencers can help your campaign reach your audience, leverage your brand, gain new followers and increase sales and interest. Knowing how to use social influencers effectively is key, especially during a digital campaign to promote awareness and recognized value of a brand.
What is Lead Nurturing, and Why Does it Matter?
As a business, perfecting your sales strategy is a crucial element of your success. Making the right moves to get results can make a difference in your bottom line. Using lead generation to acquire prospects is a major piece of the puzzle, but what happens after you find the lead? If you don’t have a […]
Big Changes on the Horizon for Social Media – Are You Prepared?
As a business, staying on top of your social media is not a choice, it’s a necessity. Understanding the rules of engagement is crucial in ensuring your visibility and high levels of user engagement. Going forward into 2015, there are significant changes that will be instrumental in the way you conceptualize and create your campaigns.