market strategy

October 19, 2015
Using testimonials in business marketing

Tactical Testimonials to Build Your Brand

When marketing your business, one of the most effective strategies is word-of-mouth referrals. These can also translate into testimonials from customers who are pleased with your […]
September 29, 2015

Best Practices: Hosting a Flawless Webinar

Webinars are an effective component in a comprehensive marketing strategy. An excellently produced webinar can position your company as an industry-wide expert, generate new sales leads, […]
November 3, 2014

Is Your Brand Evolving?

The success of any business relies heavily on your brand image and identity. Every good brand has a personality of its own that tells a story […]
January 15, 2014

Emerging Brand: Food Fit for Fido

In this economy, some businesses are getting hit hard. So when our food manufacturing client came to us with the prospect of possibly closing down one […]