Webinars are an effective component in a comprehensive marketing strategy. An excellently produced webinar can position your company as an industry-wide expert, generate new sales leads, and solidify relationships with existing customers. Webinars are inexpensive, easy to create and convenient for both presenters and attendees. We recommend the following best practices in order to guarantee a flawless webinar.
A webinar is only effective if your invited guests actually show up for the event. Prior to the webinar, you should send an email reminder to your attendees to ensure attendance, but when is the best time to do so? Too many reminders are irritating and reminders too far in advance are virtually worthless. We recommend sending two attention-grabbing email reminders: one the day before the webinar and the second about an hour before it starts.
When you host a webinar, your attendees have graciously devoted a segment of their busy day to your broadcast. Once the hour arrives, it is game day.
The work isn’t over when you hang up the headset. During the live broadcast, let your attendees know that you will send them the slides and recording within a day of the broadcast. Then, make certain you do so. A quick follow-up will motivate your clients to take the next step in the sales process while the webinar content is still fresh in their minds.
How can Connect help your company leverage webinars to maximize sales leads? Read our Member Benefits case study to learn how monthly webinars, as a component of their overall content marketing strategy, helped our client increase sales and positioned them as a thought leader in the insurance industry.