Situation
The Parker Group is a family-owned real estate and development firm in Greenville, SC. The team engaged Connect Agency to position the firm as the Greenville real estate leader, raise awareness for the firm’s service offerings in the community, develop the brand and reputation, capture additional market share, and deliver prospect leads to the sales funnel.
APPROACH
Connect implemented a multi-channel, integrated marketing campaign including brand development, website development and management for all brand and community sites, email newsletters, social media management, reputation management, industry content creation, digital advertising and reporting for transparency. Marketing services promoted the firm’s communities, real estate developments and The Parker Group agency overall.
Outcomes
Over five years of partnership with Connect Agency, The Parker Group grew to a full-service real estate agency including commercial spaces and residential developments. The trust and confidence developed over the course of the partnership led to an increased investment in marketing and overall expansion of The Parker Group business and services. Key business and campaign results include: