Situation
Florida Eye Specialists is a growing specialty eye care practice in Northeast Florida. The practice started with two office locations and two partner doctors, and now has nine office locations, ten specialty areas, and 18 doctors.
The practice made Connect Agency their dedicated marketing team in 2015 to help spread awareness of the growing brand, oversee reputation management for their staff, increase new patient appointments and nurture their returning patient base.
APPROACH
Connect utilized a multi-channel, integrated marketing campaign including:
- email newsletters
- social media management
- reputation management and review building
- public relations/earned media
- SEO
- industry content creation
- in-office collateral
- website management
- digital advertising
- traditional advertising
- reporting for transparency
Our team developed key messaging to create confidence in patients that they can receive the experienced care they need close to home from Florida Eye Specialists. We implemented seasonal campaigns to target individual specialty areas (such as cataracts, glaucoma, dry eye) and new office openings. Finally, we promoted key specialists and new doctor hires through public relations, email newsletters, social media, and management of all online listings and profiles.
Outcomes
Over six years of partnership with the Connect Agency, Florida Eye Specialists added 7 new offices to their growing practice due to tremendous business success. Additional key business and campaign results include: