As a business owner, the push to use social media as an extension of your marketing and branding efforts is more prevalent than ever. Although the time spent on engaging your audience may be useful, do you really know the real return on your investment?
With six million companies in the United States and over $500 billion spent on advertising each year, that’s a lot of competition for getting a slice of the consumer market. So how do you stand out from the crowd? That’s where branding comes in. Branding is fundamentally different from marketing – you could say that […]