Situation
Taylor Day Law Firm approached Connect Agency with the goal of refreshing their brand identity and enhancing their market positioning. In a highly competitive legal landscape, they needed a modernized brand and website that would better communicate their expertise, company culture, and statewide presence. Their existing branding lacked differentiation, and their website did not effectively showcase the firm’s depth of services, diversity, and collaborative team environment.
To strengthen their presence and market share, Taylor Day sought a new logo, tagline, corporate identity package, and an updated digital experience. Additionally, they wanted to integrate video storytelling to highlight their firm’s culture and practice areas, making them more attractive to both potential clients and legal talent.
APPROACH
Connect Agency led the comprehensive brand refresh, developing a new logo, tagline (“When It Matters”), and corporate identity package that positioned Taylor Day as a trusted and results-driven law firm. The messaging emphasized their commitment to clients during critical moments—reinforcing their expertise and purpose.
To modernize their online presence, we designed and launched a responsive WordPress website that showcased the diversity of their team, their broad legal services, and statewide reach. We also produced two high-quality promotional videos:
- A company overview video for the homepage to highlight their practice areas and expertise.
- A company culture video for the About Us page, aimed at talent recruitment by illustrating their collaborative and dynamic work environment.
Outcomes
The Taylor Day rebrand established a strong, distinct identity in the legal industry, reinforcing their reputation and market position. The new website delivered an enhanced user experience, providing clear, compelling content that better engaged potential clients and recruits.
The branded videos have played a key role in strengthening Taylor Day’s storytelling—helping them connect with new clients and attract top legal talent. With a cohesive brand identity and a compelling online presence, Taylor Day is now well-positioned for continued growth and success in the legal market.