How Your Business Can Gain Customer Loyalty

Customer loyalty program.

Running a business can be complicated, but keeping your customers satisfied can be even trickier. Creating incentives such as loyalty programs can work to your benefit and help to achieve your bottom line. Customer loyalty programs are a strategic way to increase engagement, which can be converted into sales.

8 Great Ways to Track Your Social Media ROI

Young woman smiling as she surfs the internet.

As a business owner, the push to use social media as an extension of your marketing and branding efforts is more prevalent than ever. Although the time spent on engaging your audience may be useful, do you really know the real return on your investment? 

Do You Truly Know Your Audience?

Market research is fundamental for brand growth because it provides the customer insights you will need to develop better marketing plans. However, most companies base their marketing strategy on assumptions. Never asking their customers opinion.

How to Craft Your Sales Copy

Knowing how to write persuasively for your audience is key in making sure your business properly portrays your services. Every customer should clearly see what you have to offer through your content, rather than just reading your copy for comprehension. Connect with your audience by addressing a benefit or problem from the very beginning to […]

Business and Social Media: Picking Your Platform

As a business, having and maintaining a social media presence is crucial to remaining visible to potential customers, keeping track of current trends and building your brand online. With so many different platforms available to choose from, knowing which one(s) would work best for your company’s needs can get overwhelming.

What’s in a Brand?

With six million companies in the United States and over $500 billion spent on advertising each year, that’s a lot of competition for getting a slice of the consumer market. So how do you stand out from the crowd? That’s where branding comes in. Branding is fundamentally different from marketing – you could say that […]

4 Steps to Creating a Brand Ambassador Program

As it relates to marketing, the term “low hanging fruit” is often used to describe your best channel for revenue with the least amount of work. Gaining new customers can be hard and expensive, especially in today’s market when it’s required to earn customer trust before they will purchase. Don’t fret, there is a solution.

The Power of Social Influencers

There is nothing like the power of social influence. Good social influencers can help your campaign reach your audience, leverage your brand, gain new followers and increase sales and interest. Knowing how to use social influencers effectively is key, especially during a digital campaign to promote awareness and recognized value of a brand.