How Your Business Can Gain Customer Loyalty

Customer loyalty program.

Running a business can be complicated, but keeping your customers satisfied can be even trickier. Creating incentives such as loyalty programs can work to your benefit and help to achieve your bottom line. Customer loyalty programs are a strategic way to increase engagement, which can be converted into sales.

8 Great Ways to Track Your Social Media ROI

Young woman smiling as she surfs the internet.

As a business owner, the push to use social media as an extension of your marketing and branding efforts is more prevalent than ever. Although the time spent on engaging your audience may be useful, do you really know the real return on your investment? 

Best Practices: Hosting a Flawless Webinar

Webinars are an effective component in a comprehensive marketing strategy. An excellently produced webinar can position your company as an industry-wide expert, generate new sales leads, and solidify relationships with existing customers. Webinars are inexpensive, easy to create and convenient for both presenters and attendees. We recommend the following best practices in order to guarantee […]

What’s in a Brand?

With six million companies in the United States and over $500 billion spent on advertising each year, that’s a lot of competition for getting a slice of the consumer market. So how do you stand out from the crowd? That’s where branding comes in. Branding is fundamentally different from marketing – you could say that […]