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News and Marketing Insights

News and Marketing Insights

How Your Business Can Gain Customer Loyalty

Running a business can be complicated, but keeping your customers satisfied can be even trickier. Creating incentives such as loyalty programs can work to your benefit and help to achieve your bottom line. Customer loyalty programs are a strategic way to increase engagement, which can be converted into sales.

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Best Practices: Hosting a Flawless Webinar

Webinars are an effective component in a comprehensive marketing strategy. An excellently produced webinar can position your company as an industry-wide expert, generate new sales leads, and solidify relationships with existing customers. Webinars are inexpensive, easy to create and convenient for both presenters and attendees. We recommend the following best...

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Emerging Brand: Food Fit for Fido

In this economy, some businesses are getting hit hard. So when our food manufacturing client came to us with the prospect of possibly closing down one of their two factories, we put on our bibs and went to work to see if there might be a better option. This, by...

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Our DNA Just Morphed in a Very Good Way

We believe in evolution. At least as it pertains to decision makers and brands. With a more succinct name and a rockin’ new logo, Connect is proud to say that we have “leveled up”. Plus, right here in Jacksonville, we’ve added Rachel Cardy to our team as Lead Project Manager. With more than 8...

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New Product Line Launch Strategy

Clorox was looking to enter the natural & organic market. They created a new brand of cleaners called GreenWorks to launch in the grocery channel, specifically Publix, and needed a retailer promotion to drive testers into the market. We partnered with Publix to role out an end-cap promotion for the...

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