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News and Marketing Insights

News and Marketing Insights

Dominate Competition by Building Brand Authority

Having an online presence is an important aspect of building a strong brand. Positioning yourself as a credible source through engaging and relevant content helps others view you as an expert while gaining results-driven opportunities to increase revenue. These experts are considered content authorities, because they have gotten enough traction...

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4 Steps to Creating a Brand Ambassador Program

As it relates to marketing, the term “low hanging fruit” is often used to describe your best channel for revenue with the least amount of work. Gaining new customers can be hard and expensive, especially in today’s market when it’s required to earn customer trust before they will purchase. Don’t...

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