How Your Business Can Gain Customer Loyalty

Customer loyalty program.

Running a business can be complicated, but keeping your customers satisfied can be even trickier. Creating incentives such as loyalty programs can work to your benefit and help to achieve your bottom line. Customer loyalty programs are a strategic way to increase engagement, which can be converted into sales.

Ideal Content Length to Increase Engagement

Social Media and Marketing words

With many of today’s readers more engaged in social media than with traditional media, crafting the right message to attract and keep those readers is important. Leading with headlines and messages that pack a punch from the beginning will assist in getting the target audience you seek.

8 Great Ways to Track Your Social Media ROI

Young woman smiling as she surfs the internet.

As a business owner, the push to use social media as an extension of your marketing and branding efforts is more prevalent than ever. Although the time spent on engaging your audience may be useful, do you really know the real return on your investment? 

Tactical Testimonials to Build Your Brand

Using testimonials in business marketing

When marketing your business, one of the most effective strategies is word-of-mouth referrals. These can also translate into testimonials from customers who are pleased with your product or service and want to share their experience with others.

Best Practices: Hosting a Flawless Webinar

Webinars are an effective component in a comprehensive marketing strategy. An excellently produced webinar can position your company as an industry-wide expert, generate new sales leads, and solidify relationships with existing customers. Webinars are inexpensive, easy to create and convenient for both presenters and attendees. We recommend the following best practices in order to guarantee […]