The right strategy can yield great rewards. The Wakulla County Tourist Development Council (TDC) came to us to develop a strategy that would increase visitors to the area and get them to stay overnight. They were responsible for fostering engagement that would attract people to Wakulla County, repositioning it as an enviable place to stay. As one of the largest and deepest freshwater springs in the world, it should have attracted naturalists and visitors in droves – but something was missing.
Because Wakulla Springs is in Florida, getting visitors to the area may seem to be an easy task. With so many other destinations in the area, and the beginning lack of visibility, we wanted to make sure our recommendations and strategies were working. We took the time to track the bed tax and engagement levels after implementation to make sure our clients were not only satisfied, but thriving.
Our strategy had a number of tactics focused on enhancing the brand and increasing visibility. These tactics included:
- The development of a “Slow Pass” e-guide to encourage recuperation, rejuvenation and relaxation, capitalizing on all the landmarks promoting a calm and serene environment
- Email marketing targeted to subscribers of the newsletter, individuals who visit during events, and people downloading the guides from the website
- Video editing
- Digital display advertising
- Facebook advertising to drive traffic to the page and website
- Management and maintenance of the TDC’s social media platforms
- Consistent blogging to update the website, improve SEO and inform visitors and residents about upcoming events, benefits and things to do in Wakulla County
With the implementation of these tactics, things began to turn around fast! We saw astronomical spikes in page likes and post engagements on Facebook, and the results on Instagram also improved. People began to see Wakulla County as a great tourist destination, resulting in the bed tax steadily increasing since our strategic efforts began. Happily, our efforts paid off!
Our efforts, along with a generous grant from Visit Florida that helped drive Facebook and website traffic, have made Wakulla County an attractive option for people looking for the perfect vacation spot. For more information about our services and how we’ve impacted the Wakulla County TDC, contact the Connect Agency at 800-398-9298, or contact us today!