Ginnis & Krathen is a personal injury law firm in Fort Lauderdale, Florida. They hired us to help them with two very specific goals. First, to improve their marketing to encourage engagement with current and potential clients. And second, to market their unique brand to propel them to the position of becoming a thought leader in their industry. They sought to highlight the difference between their firm and every general law firm in the area and realized that their staff’s time and energy needed to be focused on their successful practice.