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News and Marketing Insights

News and Marketing Insights

How Your Business Can Gain Customer Loyalty

Running a business can be complicated, but keeping your customers satisfied can be even trickier. Creating incentives such as loyalty programs can work to your benefit and help to achieve your bottom line. Customer loyalty programs are a strategic way to increase engagement, which can be converted into sales.

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Tactical Testimonials to Build Your Brand

When marketing your business, one of the most effective strategies is word-of-mouth referrals. These can also translate into testimonials from customers who are pleased with your product or service and want to share their experience with others.

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4 Steps to Creating a Brand Ambassador Program

As it relates to marketing, the term “low hanging fruit” is often used to describe your best channel for revenue with the least amount of work. Gaining new customers can be hard and expensive, especially in today’s market when it’s required to earn customer trust before they will purchase. Don’t...

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Content Marketing: Where To Start?

Effective content marketing doesn’t have to reinvent the wheel. You probably already have good content somewhere: monthly newsletters, discussion posts on LinkedIn, annual reports, or even sales presentations. Don’t let it just sit there! How can you utilize your existing content more effectively to reach your target audience? Instead of...

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Big Changes on the Horizon for Social Media — Are You Prepared?

As a business, staying on top of your social media is not a choice, it’s a necessity. Understanding the rules of engagement is crucial in ensuring your visibility and high levels of user engagement. Going forward into 2015, there are significant changes that will be instrumental in the way you...

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New Product Line Launch Strategy

Clorox was looking to enter the natural & organic market. They created a new brand of cleaners called GreenWorks to launch in the grocery channel, specifically Publix, and needed a retailer promotion to drive testers into the market. We partnered with Publix to role out an end-cap promotion for the...

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