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News and Marketing Insights

News and Marketing Insights

Emerging Brand: Food Fit for Fido

In this economy, some businesses are getting hit hard. So when our food manufacturing client came to us with the prospect of possibly closing down one of their two factories, we put on our bibs and went to work to see if there might be a better option. This, by...

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Referral Portal: More Than a Marketing Tool

Here at The Connect Agency, we find our clients’ unique advantage. And 21st Century Oncology’s truth is that they are a comprehensive cancer center, offering medication, radiation and surgery. (Most cancer centers offer a single specialty.) And even though 21st Century Oncology was getting a good number of patients referrals...

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Our DNA Just Morphed in a Very Good Way

We believe in evolution. At least as it pertains to decision makers and brands. With a more succinct name and a rockin’ new logo, Connect is proud to say that we have “leveled up”. Plus, right here in Jacksonville, we’ve added Rachel Kuncicky to our team as Lead Project Manager. With more than...

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New Product Line Launch Strategy

Clorox was looking to enter the natural & organic market. They created a new brand of cleaners called GreenWorks to launch in the grocery channel, specifically Publix, and needed a retailer promotion to drive testers into the market. We partnered with Publix to role out an end-cap promotion for the...

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