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News and Marketing Insights

News and Marketing Insights

How Your Business Can Gain Customer Loyalty

Running a business can be complicated, but keeping your customers satisfied can be even trickier. Creating incentives such as loyalty programs can work to your benefit and help to achieve your bottom line. Customer loyalty programs are a strategic way to increase engagement, which can be converted into sales.

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Tactical Testimonials to Build Your Brand

When marketing your business, one of the most effective strategies is word-of-mouth referrals. These can also translate into testimonials from customers who are pleased with your product or service and want to share their experience with others.

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Best Practices: Hosting a Flawless Webinar

Webinars are an effective component in a comprehensive marketing strategy. An excellently produced webinar can position your company as an industry-wide expert, generate new sales leads, and solidify relationships with existing customers. Webinars are inexpensive, easy to create and convenient for both presenters and attendees. We recommend the following best...

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Business and Social Media: Picking Your Platform

As a business, having and maintaining a social media presence is crucial to remaining visible to potential customers, keeping track of current trends and building your brand online. With so many different platforms available to choose from, knowing which one(s) would work best for your company’s needs can get overwhelming.

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