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News and Marketing Insights

News and Marketing Insights

Author Archives: John Ream

John Ream

About John Ream

John is President of CONNECT Marketing Agency in Jacksonville, FL.

Business and Social Media: Picking Your Platform

As a business, having and maintaining a social media presence is crucial to remaining visible to potential customers, keeping track of current trends and building your brand online. With so many different platforms available to choose from, knowing which one(s) would work best for your company’s needs can get overwhelming.

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Dominate Competition by Building Brand Authority

Having an online presence is an important aspect of building a strong brand. Positioning yourself as a credible source through engaging and relevant content helps others view you as an expert while gaining results-driven opportunities to increase revenue. These experts are considered content authorities, because they have gotten enough traction...

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4 Steps to Creating a Brand Ambassador Program

As it relates to marketing, the term “low hanging fruit” is often used to describe your best channel for revenue with the least amount of work. Gaining new customers can be hard and expensive, especially in today’s market when it’s required to earn customer trust before they will purchase. Don’t...

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The Power of Social Influencers

There is nothing like the power of social influence. Good social influencers can help your campaign reach your audience, leverage your brand, gain new followers and increase sales and interest. Knowing how to use social influencers effectively is key, especially during a digital campaign to promote awareness and recognized value...

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Content Marketing: Where To Start?

Effective content marketing doesn’t have to reinvent the wheel. You probably already have good content somewhere: monthly newsletters, discussion posts on LinkedIn, annual reports, or even sales presentations. Don’t let it just sit there! How can you utilize your existing content more effectively to reach your target audience? Instead of...

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What is Lead Nurturing, and Why Does it Matter?

As a business, perfecting your sales strategy is a crucial element of your success. Making the right moves to get results can make a difference in your bottom line. Using lead generation to acquire prospects is a major piece of the puzzle, but what happens after you find the lead?...

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Big Changes on the Horizon for Social Media — Are You Prepared?

As a business, staying on top of your social media is not a choice, it’s a necessity. Understanding the rules of engagement is crucial in ensuring your visibility and high levels of user engagement. Going forward into 2015, there are significant changes that will be instrumental in the way you...

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Emerging Brand: Food Fit for Fido

In this economy, some businesses are getting hit hard. So when our food manufacturing client came to us with the prospect of possibly closing down one of their two factories, we put on our bibs and went to work to see if there might be a better option. This, by...

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